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Research papers

Brands VS stores

The complexities of differentiating between Brand and Store Loyalty are best documented in FMCG - and in particular Packaged Groceries. This paper addresses that industry but its findings are also relevant to all other product areas which involve...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Greg Ward
June 15, 1989
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Citation

Ward, G. (1989a, June 15). Brands VS stores. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-vs-stores